Yasmin Nguyen, founder and CEO of Vibrance Global, joins us in Subscriber Nation today to talk about how to exude confidence, be better at emotionally connecting with your audience and establish credibility through video.
Online video is great at making connections
If you have a business, especially a coaching business, video is one of the ways that you can emotionally connect with a potential client. It’s almost like you’re talking face-to-face, because you can see the other person’s body language and the way they talk, and so you can determine whether or not you resonate with that person.
Video also allows you to deliver information to your audience, and when you do so with confidence, you are positioning yourself as an expert in your field and that’s how you gain your viewers’ trust.
Being comfortable in front of the camera
When you invite guests to your online show, don’t think of it as an “interview” or Q&A. Think of it as an opportunity to give. Come from a place of learning and wanting to give back what you have learned to your community. This way, you’ll be more open and confident and the interview would become more conversational.
Must-have equipment for beginners
Just make sure you have great audio, a decent camera and good lighting.
But don’t focus so much on equipment – focus more on content.
Tips for struggling newbies
Connecting with yourself and your message will make you more confident. Also be clear with your intentions – what’s your purpose in making videos? What’s your call to action?
Resources
Wistia.com for hosting videos and training videos on how to set up your equipment, etc.
JamesWedmore.com for more video tutorials on YouTube and video marketing.
ReelSEO.com to keep up with latest trends on video marketing and SEO.
Get in touch with Yasmin
Twitter @vibranceglobal