Packages we offer.
Raving Fans Package $499 / 3 Pack
You’ve got fans and they are already saying great things about you. But your business needs clients beyond your local theater. Online video is the best way to capture a believable, convincing and authentic testimonial, which will then convince future clients. Having a third party talk about you is a great way to build social proof. Talking about yourself is one thing, having clients talk about you is a whole nother level. Similarly, written testimonials are one thing, but having your clients speak directly to your future clients is much more effective.
But getting clients to provide video testimonials is traditionally difficult, expensive or ineffective. That’s why we created a system to capture testimonials from coaching clients with minimal effort from you and your client.
Video Testimonials attract more ideal clients
Video testimonials are awesome, but your clients need a little help creating them. Let us provide that help!⇨ Just ask your client if they are willing to tell their story, and if so, we will schedule a 15 minute Skype call with them. We’ll even give you a template that works best for getting your client’s to agree give a testimonial. ⇨ Your client spends just 15 minutes on a Skype call, from their home or office, with their webcam over Skype. ⇨ Your client will be coached to look great and provide an authentic, compelling, natural testimonial. ⇨ I use a unique process to get your client to comfortably talk about the transformation you coached them through – they don’t need to memorize or even prepare in advance. ⇨ I’ll record and edit their video and you’ll approve it before posting to your website. ⇨ I’ll post the video to Vimeo and give you instructions to add it to your website.
What can be added to the basic package for an additional fee?⇨ Background music ⇨ Getting your feedback and editing the video accordingly ⇨ Adding B-roll (photos, videos, etc) during editing ⇨ Animation and graphics ⇨ Exporting part of your video as an Animated GIF for exciting email use ⇨ Uploading and Optimizing on YouTube ⇨ Add one more client video
Video Headshot Package $399
Short of meeting you in person, an online video is the best way to build know, like and trust online.
This video tells your story. Shows your values. And reveals your journey.
Why a Video Headshot?
People love to watch video online – it helps us to connect with the person in the video and gather clues about their personality, professionalism, sense of humor, etc. A photo and some words doesn’t convey nearly the level of information that a video does. If you’re in a business where your clients need to know, like and trust you, then video is the answer.
Video headshots can be placed on your website’s About page, your LinkedIn profile or your YouTube account. These are all places for you to tell your story – reveal why you are so excited about your business – and connect to your audience. It’s your opportunity to tell your audience why you are the perfect person to solve their problems. Your About page and LinkedIn Profile probably have a professional headshot showing what you look like – but a video can show your visitors who you are – and help them determine if they want to work with you (or equally important – if they are not a good fit.)
Skype allows us to capture authentic, yet professional video from the comfort of your home or office – saving both time and money. Skype has a great remote recording option that is not possible with Zoom. Video captured by Skype is perfect for your About page, but you may want to consider hiring a local videographer to help you with video for the home page of your website.
We can capture a video with your webcam that will convert better than something captured by a professional videographer in a studio. The reason? People want authenticity. And they want story. We focus on gathering this video in a style that makes you look like a pro, but doesn’t make you look like an actor playing a coach on TV.
What’s included in the basic package:⇨ A 30 to 90 second long video of you speaking directly to your website visitor. ⇨ An authentic video captured with your webcam, under Brighton’s direction using Skype. ⇨ A 30 minute phone call to prepare prior to the recording day, including direction on preparing your script. ⇨ Up to 60 minutes with a professional videographer recording your video through Skype. ⇨ Up to 20 words or your logo on screen. ⇨ Professional editing with one opportunity to request changes. ⇨ Hosting your video on our Vimeo Plus account. ⇨ Directions for embedding the video into your website. Schedule your shoot now and you can have a video headshot in as soon as one week.
What can be added to the basic package for an additional fee?⇨ Background music ⇨ Additional editing beyond first round of requests ⇨ Adding B-roll during editing ⇨ Animation and graphics ⇨ Uploading and Optimizing on YouTube
Sample Video Headshots
In Theaters Now starting at $699
We call YouTube a Discovery Engine. Your potential clients are spending more and more time consuming online video every year. Already 80% of Internet traffic is video – and that’s growing.
When your potential clients are experiencing a pain point, they’ll often head to the Internet for a quick fix. That’s when you want to show up, solve your potential client’s immediate problem, and then build a relationship to turn them into a paying client.
Not every viewer will become a client. Many will take the value you provide and then walk away. But YouTube is not only the second most popular search engine. It’s also the second more visited website. The potential for exposure on YouTube is so great that you’d be overwhelmed if even two percent of your viewers hired you. But coaches are an altruistic lot. And I haven’t had a client yet who has regretted helping their global audience for free.
So how do you show up when your potential clients are looking? You position yourself as an authority in your niche. You create videos that solve their problems. Those videos follow a formula that is proven to work best on YouTube. And you optimize your video for discovery when posting it.
This solution is our most varied solution. So we always start with a free evaluation call to ensure that this is right for you and help you determine if creating one authority building video is what you need, or if you’re ready to post a new authority building video every week on your own YouTube channel.
We’ll help you record these videos on your iPhone, or during a Skype call, or we’ll connect you with one of our local videographer partners. From there, we handle all the technical parts – editing your videos and managing your YouTube posting. You just share your knowledge – let us handle the rest.
Sample Authority Building Videos
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This comprehensive guide will start you moving in the right direction with online video - by matching the right type of video to your strategic business goals.