If you want to get more video views, it’s necessary to leverage some online tools. vidIQ is a Chrome extension you can use to get more views and more information about you and your competitors’ videos.
Today I’m going to show you how vidIQ can track and improve your video’s performance.
Install the VidIQ extension
- Head over to the Chrome Web Store
- Click Extensions and search for VidIQ
- Choose the extension and click Add to Chrome
- Follow the instructions on how to create an account and log in.
Metrics you’ll see on vidIQ
Once you’ve installed the extension, head over to YouTube and click on any video. On the right side of the screen you’ll see vidIQ basic with the suggested videos below it.
Let’s go through each section.
The vidIQ score is the popularity of a video based on engagements and views relative to other videos on YouTube. It measures how likely YouTube will rank your video highly and share it with your viewers.
Having a low score means it’s not likely to show up if someone were to search for it or while someone’s looking at a similar video. YouTube isn’t likely to suggest it or put it on the homepage.
This score is based on a few other metrics, which you’ll learn along the way.
Views, Engagements, Duration and Estimated Earnings
These are direct measurements and need no further explanation.
This sections shows the % engagement the video got from YouTube and other social media platforms like Facebook, Reddit, StumbleUpon, LinkedIn and Google+.
Don’t beat yourself up if your engagement rate is (always) low. Normally people are just going to watch your video without engaging, so it’s not as important as other metrics.
If you get dislikes, don’t worry about it! Dislikes don’t count negatively against this algorithm; people have an opinion, and that’s a good thing.
Under here you’ll find tag count, tag volume, keywords in title, keywords in description, tripled keywords, ranked tags and high volume ranked tags.
Some YouTubers – lifestyle vloggers, for example – don’t really care for this metric. But if your goal is to inform and educate your target market who searches YouTube for your content, then you should keep an eye on the SEO score.
The highest SEO score you can get is 100/100, and the highest score for everything under SEO is 5/5. This is where vidIQ becomes really helpful.
If you see that your video’s scores are below 5/5, that means there’s room for improvement.
- If the tag count is low, add more tags. If the tag volume is low, add more popular tags.
- Make sure you get enough keywords in both your title and description. Ideally it’s phrases, not just words.
- If the same keywords are present in the title, description and tags, you’ll get a higher score in tripled keywords.
At the bottom you’ll see the tags you’ve used (or if you’re looking at someone else’s video, you’ll see the tags they’ve used). If you see a number on any of the tags, that’s your rank for that tag.
So how do you use vidIQ to get more video views?
By making changes based on the scores! Installing vidIQ won’t get you more views directly, but it will serve as a guide so you’ll know where to make adjustments.
Once again, vidIQ is an approximation of the likelihood that YouTube will promote your video. No one knows the exact YouTube algorithm, but having an estimate is great so you can make changes to your metadata and see how those changes will affect your score.
If you have any questions about vidIQ, comment down below and I’ll answer them!