Are you a coach, author, or a speaker, and your YouTube videos just aren’t taking off?

Maybe you posted a speech where you converted 50% of the on-site audience, but only 15 people watched the video and no one bought online.

Or you’re thinking about dropping YouTube because the same video on Facebook gets so many more views. You’re giving away your best advice or knowledge in your videos, but the people with the problem that you solve, just aren’t watching.

In this video, I’m going to share two reasons why your videos are stuck at less than 100 views.

Once you understand this, you can start killing it on YouTube. But it’s not an intuitive platform. Someone needs to teach you, and that’s what I’m here for.

How most coaches, authors and speakers are using YouTube.

Many coaches, authors, and speakers start out by uploading their public presentations to YouTube, then embedding them on their websites so that visitors to their website can watch them.

You can’t upload a video directly to your website; you need a host. And YouTube is a great free host.

If you have a lot of website traffic, maybe your videos will get a lot of views.

But if this is where you stop with YouTube, you’re missing out on its super power.

YouTube as a discovery platform

Are you a professional organizer? People with clutter are watching YouTube.

Are you an executive coach? C-suite professionals are watching YouTube.

Do you write books about travel hacking? People who wanna save money while traveling are watching YouTube.

YouTube is the second most popular search engine. People are going there looking for videos that address their pain points.

On YouTube, viewers pull content to them. They may watch a number of videos about credit card rewards programs before heading over to the Chase website and signing up for the Sapphire Preferred card.

Your goal is to be one of the videos they watched to address their pain point, and do such a good job that they wanna join your tribe, buy your book, or buy a ticket to your next live event. It may not happen after watching just one video, but I can guarantee that if you just upload your last travel lecture to YouTube and cross your fingers, they aren’t going to find you.

Two reasons why your videos aren’t getting you amazing results.

I’m going to break it into two categories:

  1. What’s the value that you deliver?
  2. How do you get that video to show up in YouTube’s search or discovery algorithms?
Providing value: How to create great content

Think of YouTube as the biggest stage you’ll ever be on. If you’re going to speak in front of thousands and millions of people, you would probably do your best to be well-prepared. You would draft your speech, structure it, edit, polish and practice in front of the mirror a hundred times before you feel like you’re ready.

You may even be doing this for 10 people at Barnes and Noble, so start doing it for YouTube.

I’ve got lots of other videos about how to create great content: from determining your target audience, structuring your videos, creating open loops to keep them watching, teasing the audience in the first few sentences, how close to put your camera, what goes behind you.

YouTube Optimization – SEO and Metadata

The second part is knowing how to get your video in front of your audience.

The truth is, when you upload your video, YouTube has no idea what it’s about. You need to tell YouTube what it’s about.

There’s about a dozen places where you can do that: your video title and description, tags, closed captions, file names and thumbnails. YouTube uses this metadata to decide when to share your video with your potential audience.

If you have a great, valuable video that’s properly structured, then the viewers will do the rest. They will watch, like comment, share your video. YouTube looks at those social signals and shares your video with more and more people, and you stop having videos with 15 views each.

So, have you figured out why your videos are under-performing?

Is it your content, or your metadata? I want you to comment down below.

You aren’t alone, and leaving a comment will help other people realize that they’re not alone.