Video Testimonials attract more ideal clients
⇨ Customer testimonials have the highest effectiveness rating for content marketing, at 89%
⇨ 59% of senior executives agree that if both text and video are available on the same topic on the same page, they prefer to watch video
⇨ Testimonials are the most effective form of video marketing
Video testimonials are awesome, but your clients need a little help creating them. Let us provide that help!
- Easy online scheduling – just send your client this link: www.brightonwestvideo.com. Your client just needs to choose a time and select your name as their coach.
- Just a 15 minute client commitment, from their home or office, with their webcam over Skype.
- Your client will be coached to look great and provide an authentic, compelling, natural testimonial.
- I use a unique process to get your client to comfortably talk about the transformation you coached them through – they don’t need to memorize or even prepare in advance.
- I’ll record and edit their video and you’ll approve before posting to your website.
- I’ll post the video to Vimeo and give you instructions to embed into your website.
You and your clients are probably not trained to capture great video, tell a great testimonial story, edit video or adjust embed code for your website. Leave that to us experts and spend your time in your zone of genius. Below is an example of a video captured for a coach by a client on his own, and then the same client using our system.
As you can see – we make sure the story is succinct and impactful, the video meets certain standards like positioning the camera and holding it steady, and we edited it to capture the important parts of the story.