Sarah Graves is the President Elect of the International Coaching Federation, Oregon Charter Chapter. I created a series of promotional videos for ICF Coaching Week 2016.

Some of the videos can be seen below:

The above video was part of the original request from ICF. They wanted a recording of a 45 minute panel discussion. I created this video, but also explained in advance that this video wasn’t going to be the best performer for their stated purpose (views on YouTube.) So I convinced them to create the following two videos, where Sarah takes the information from the panel and packages it in a format that is designed for YouTube (short, direct to the audience, has an introduction and a call-to-action.)

I created an overview of coaching week that will be used to promote future coaching week activities. The desire here was to show the events as fun, educational and valuable for coaches in Oregon to attend.