Gideon Shalwick has used online video to grow his business, and on his channel he shares how you can use video to grow your business.  I met Gideon at VidCon 2014 and was very excited when he accepted this interview request before he’d seen any other episodes. 

How did Gideon get started:

Gideon started online in 2006 by writing an e-book, but he realized having one book wasn’t a business.  He discovered YouTube while looking to generate traffic for his business.

What inspires Gideon:

He gets inspiration, energy and ideas from his audience.  And also his shower.

Learning from a mistake:

One of his early mistakes was selecting the wrong audience – specifically, he selected an audience that didn’t have the ability to pay for his product.

One indispensable piece of equipment:

His MacBook Pro is his powerhouse.

Let’s talk money.

Gideon tried turning on video ads, and found that the income was 1/10th what he could make in his business.  YouTube is great for building an audience and building a relationship with that audience.  And then directing that traffic to his products and services.

What’s next:

His latest business helps people make advertising work on YouTube:

How to find Gideon:

Gideon’s YouTube Channel

Gideon’s Website