YouTube Marketing fuels Noah Hammond’s Business

Noah Hammond Terrel has been using YouTube since 2008 to fuel the traffic for his business – getting over 4 million views. Noah uses YouTube to show up when people need him most. He helps with personal and business growth. YouTube is the second most popular search engine and the most popular for answering “how to” questions. Noah makes sure that he provides free answers to common questions like “How to make more money,” “How to lose weight,” or “How to become a vegetarian.” He then uses his videos to direct people to his websites to view more free content, purchase programs or sign up for one-on-one consultations

Starting as a dating coach:

In 2008, Noah started as a dating and confidence coach, teaching men about inner confidence and social dynamics. He graduated from that niche into more holistic personal development.

The biggest mistake in Video Marketing is perfectionism:

Noah did improv comedy in college, and brought that energy into his videos. When he first started, his inner-critic prevented him from releasing some of his videos – videos that could have provided value – because of “ums” “ahs” and other small imperfections. But people don’t need or want you to be perfect. If you need to hear if from someone else, check out this quick tip from Heather Bucta that I recorded at VidCon 2014.

One indispensable piece of equipment:

Noah recently upgraded to a more expensive DSLR camera, but most of his early videos were shot on a $125 Canon Point and Shoot camera.

Let’s talk money.

People are using YouTube to look for answers to their questions. Noah puts out quality answers to those questions, and directs them to other offerings. He has automated products in the personal development and business / marketing niches. Noah’s channel is about “give give give.” Viewers then think “wow – if his free stuff is this good, I can’t even imagine what his products and services are like!”

What’s next:

Noah and his fiancé are launching a new company We Thrive Global where he’s combining his personal development / marketing / business background with his fiancé’s conservation background.