You all know that I’m also a raving fan of using online video to attract clients for your coaching business.  And I recently came across this video which explains why video is so persuasive in scientific terms – terms like “fusiform facial area.”

So take a look at what Susan Weinschenk, Ph.D. has to say about four reasons online video is so compelling.

Susan isn’t talking just about coaches – she’s talking about anything you want to communicate to an audience.  But I see this as more proof that life coaches, business coaches and anyone else that needs to engage other people need to be using online video.