My 90 Second Webcam Makeover (from Hawaii)

I’m working from Hawaii this week. I had a Zoom call first thing Monday morning from my 10th floor lanai. I really loved the idea of having the Waikiki skyline behind me, but as you can see from the photo below – it looked awful. So I went through my 90...

Content Marketing gone wrong

Content Marketing is all the rage – and with good reason – it works!  Similar to Inbound Marketing, the gist is that you provide awesome content on your website to attract potential customers to you.  They find the information you provide valuable, they...